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This web site had the following in the site, "Lewis Hamilton F1 champion 2014." We noticed that the web site stated " The Arai limited Warranty and after-sales services are offered exclusively to customers in possession of Arai helmets sold through an authorized Arai retailer." It also said " Any Arai helmet offered for sale by a non-authorized dealer particularly over the Internet may be counterfeit or may be stolen or defective. Therefore Arai declines all responsibility." The header had Arai as the highest ranking optimized keyword. It is followed by Helmet, Europe, and RX which isn't as ranked as highly as Arai. The next words araihelmet.it uses is RX-7. GP was included and could not be understood by web engines.